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How Online Gambling Benefits From New Market Trends

13 May 2021 14:30, UTC
Nick James

For over a year now, the gaming industry has suffered, much like any other, courtesy of the global pandemic.

Many brick-and-mortar casinos have been forced to close their doors around Europe, with establishments in the Netherlands shut as recently as January, as reported by iGaming Business. Customers have been unable to feel the thrill of the roulette wheel spinning, and the casino owners have seen profits tumble. However, that has meant another industry has thrived, namely the online gaming market.

Whilst revenue across the gaming industry dropped 23% in 2020, online gaming saw a rise of 7% and is expected to account for 33.6% of Europe’s total gaming revenue by 2025, according to EGBA. That data suggests that customers are still out there but instead of returning to their physical casinos, they have found a new way of interacting, namely through home computers or mobile devices.

What exactly can an online provider offer that wins over gamers in such a way? The online industry has numerous significant weapons in its arsenal, but these are the main four reasons why the industry is seeing a significant surge in popularity.

Accessibility

The obvious reason for online gaming becoming popular is simple accessibility. In 2020, it became impossible for casino fans to go to a live casino, but online providers were able to offer games directly to their devices. Whether they play table games, online slots or cards, all needs are adequately catered for without stepping foot outside your home. Whatever regulations on movement were imposed in your country, the online gaming market was available and ready to welcome customers.

Experience

The online experience has improved significantly over the last few years. Elements such as graphics and sound have evolved due to improved connectivity when it comes to 4G and now 5G, as well as better processing power on mobile devices. That allows developers to deliver a more immersive and enjoyable experience, which does not feel isolated. The live casino games on Gala Casino are designed to give players a live, authentic experience in their living room, with tailored titles such as God of Storms and Spin a Win adding variety to the more obvious baccarat and blackjack games. With such variation, as well as high-quality interfaces and engrossing gameplay, online gamers do not feel as though they are missing out by not being around a table and are in fact given more choices and options than they would be in their local establishment..

Cryptocurrency

Leveraging cryptocurrency is another key aspect that online providers are using to wage war on the traditional gaming world. Bitcoin has seen a surge in value since the start of 2021, and other cryptocurrencies such as Ethereum are likely to follow suit. Crypto offers more security than regular payment methods, and is also virtually anonymous, protecting the end-user. With no middleman involved in blockchain transactions, it is also cheaper for both parties involved, all of which make it perfect for online gaming. Many online providers are now accepting Bitcoin as a payment method, which means more security and anonymity for players. By embracing the new technology, online providers are one step ahead of their physical rivals.

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